Saturday, August 29, 2009

When Book Pirates Go Too Far

Google is very cool in my opinion. I hope they'll be cool with the fact that I'm sharing this information, which I found after clicking a few links on their site until I came to a textlink titled webpage removal request tool.

Here's the url:
http://www.google.com/support/websearch/bin/topic.py?topic=13926&hl=en

Why was I looking?

Because I am a GOOGLE shareholder (in a very small way) and I could not believe that GOOGLE didn't have a mechanism for upholding the law, in this case, the Digital Millennium Copyright Act... and of course, they do.

There's a blog that has been outraging some of my friends. Frankly, it outrages me, too, even though my e-books have not been allegedly bought, duplicated in violation of copyright, uploaded to "file-sharing" sites, and illegally disseminated:

My copyright has not been infringed.

This self described book worm had a comments section, but when authors and their friends posted comments informing the site and its visitors that posting links for ebooks to rapidshare and other such sites (surely never intended for this purpose) might be illegal, the bookworm allegedly removed the comments, and allegedly blocked the IPs of the authors.

The book worm also requested donations so he or she could purchase and then publish more ebooks. Paypal, a division of EBay, much to its credit, removed that convenience, so now, various credit card companies' logos are posted.

Would you give someone you knew or suspected to be thief your credit card info? Incredible! Would you knowingly finance alleged criminal activity? Moreover, the authorities would have all your contact information through your credit card company!

Here's what to do if a blogspot or otherwise Google owned or controlled site appears to be infringing on your copyrights.

Quoted as fair use from the Google site http://www.google.com/support/websearch/bin/topic.py?topic=13926&hl=en

Remove information from Google: Report copyright infringement


It's Google's policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (the text of which can be found at the U.S. Copyright Office website) and other applicable intellectual property laws, which may include removing or disabling access to material claimed to be the subject of infringing activity.

To file a notice of infringement with us, you must provide a written communication (by fax or regular mail -- not by email, except by prior agreement) that sets forth the items specified below. Please note that you will be liable for damages (including costs and attorneys' fees) if you materially misrepresent that a product or activity is infringing your copyrights. Indeed, in a previous case, a company that sent an infringement notification seeking removal of online materials that were protected by the fair use doctrine was ordered to pay such costs and attorneys fees. The company agreed to pay over $100,000. Accordingly, if you are not sure whether material available online infringes your copyright, we suggest that you first contact an attorney.

To expedite our ability to process your request, please use the following format (including section numbers):

1. Identify in sufficient detail the copyrighted work that you believe has been infringed upon. For example, "The copyrighted work at issue is the text that appears on http://www.legal.com/legal_page.html."
2. Identify the material that you claim is infringing upon the copyrighted work listed in item #1 above. Click the type of search you used to find the material to learn what information you should provide in your request:

Google Web Search

FOR WEB SEARCH, YOU MUST IDENTIFY EACH SEARCH RESULT THAT DIRECTLY LINKS TO A WEBPAGE THAT ALLEGEDLY CONTAINS INFRINGING MATERIAL. This requires you to provide (a) the search query that you used, and (b) the URL for each allegedly infringing search result. Note that the URL for each search result appears in green on the last line of the description for that search result.

For example, suppose (hypothetically) that you conducted a search on Google.com using the query [Google], and found that the third and fourth results directly link to a webpage that you believe infringes upon the copyrighted text that you identified in item #1 above. In this case, you would provide the following information:

Search query: Google
Infringing webpages: http://directory.google.com/

Google Images

FOR IMAGES, YOU MUST PROVIDE THE EXACT URL FOR EACH IMAGE YOU WISH TO HAVE REMOVED FROM OUR IMAGES SERVICE.

For example:

http://www.mydomain.com/myimages/example_image.gif
http://www.illegal.com/illegal_stuff/illegal.gif

To find the exact URL of the image, please follow these steps:
1. Click the image that you locate in the image search results.
2. Click the thumbnail of the image shown in the top frame of the page that appears.
3. Click the URL that displays in your browser's address bar.
4. Right-click and select Copy.
5. In your notice to us, right-click and select Paste to add the URL to your document.

3. Provide information reasonably sufficient to permit Google to contact you (email address is preferred).
4. Provide information, if possible, sufficient to permit Google to notify the owner/administrator of the webpage that allegedly contains infringing material (email address is preferred).
5. Include the following statement: "I have a good faith belief that use of the copyrighted materials described above on the allegedly infringing webpages is not authorized by the copyright owner, its agent, or the law."
6. Include the following statement: "I swear, under penalty of perjury consistent with United States Code Title 17, Section 512, that the information in the notification is accurate and that I am the copyright owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed."
7. Sign the paper.
8. Send the written communication to the following address:

Google Inc.
Attn: Google Legal Support, DMCA Complaints
1600 Amphitheatre Parkway
Mountain View, CA 94043

Or fax to:

(650) 963-3255, Attn: Google Legal Support, DMCA Complaints

Please note that a copy of each legal notice we receive is sent to a third-party partner for publication and annotation. As such, your letter will be forwarded to Chilling Effects (http://www.chillingeffects.org) for publication. You can see an example of such a publication at http://www.chillingeffects.org/dmca512/notice.cgi?NoticeID=861. A link to your published letter will be displayed in Google's search results in place of the removed content.

For more information, please see http://www.google.com/dmca.html


Be warned, my next post may be about hernia surgery!

All the best,
Rowena Cherry

Tuesday, August 25, 2009

This time of year (Summer's Almost Gone)

Autumn has always been my favourite time of year. I've thought of myself as an "Autumn" in the colour charts, I have fond memories of Autumn activities and Autumn weather.

One of my favourite poems is the ode to autumn:
"Season of mists and mellow fruitfulness,
Close bosom friend of the maturing sun,
Conspiring with him how to load and bless with fruit..."

I loved the ballad... I think it was by Justin Heywood
"My life will be forever Autumn..."

And, even more, I loved The Doors' song "Summer's Almost Gone". Was it from the "Waiting For The Sun" album?

My favourite painting -one I actually bid for and won at an auction- is an autumnal scene which makes me think of the Lady of Shallot, or King Arthur's final trip back to Avalon with the queens in the barge.

Autumn is better, but less brilliant in the UK of my childhood memories. The Great American Fall may be more colorful, but it's not the same. The yellow and black striped insects and the ladybugs are more numerous and more aggressive in the USA. I don't like to watch the glorious dragonflies die.

What I remember are the happy hours spend on common land, picking wild blackberries and wild crabapples for pies and crumbles and jams and jellies; gathering wild sloes to make sloe gin... also rosehips for winter medicines, oh, and wild mushrooms in the early mornings.

Of course I also treasure memories of family time in our small orchards picking English apples, pears, greengages, Victoria plums, red- black- and white currants, raspberries, but the hunting and gathering of a free (but legal) harvest is specially delightful.

All the best,
Rowena Cherry

Please support this Romance author's bid to finish honorably in a social networking contest
http://tinyurl.com/Award-5-Stars

Saturday, August 22, 2009

Adventures with Acai Berry Supplements

I realized that I'd been suckered the instant the "Guarantee" flashed briefly on the lower left of the screen, just before the page flipped to my receipt... and of course, after I'd left my credit card information.

The back function on the website did not work, of course. So I signed up again under an alphabet soup of characters, and printed the "Guarantee". Then, I called the numbers and cancelled my orders before they shipped.

I don't need guaranteed repeat fulfilment for the guaranteed low price of something in the region of $80 billed automatically every 60 days. I don't believe it is good for a person to take one or two laxatives with lunch and dinner every day ad infinitum.

I also informed my credit card company at once. And, I am keeping on checking every two or three days to be sure that nothing slips through, which it has.

The "free" orders did ship, even though I cancelled, and even though I told a nice woman who telephoned me that I'd cancelled. My credit card was also charged, and wouldn't you believe it, there were also foreign transaction charges.

The website doesn't tell you that this business is run from Kenya! On the UPS packaging, it says it is shipped from a Florida address.... one of the bottles claims to come from a UK address.

Things to be aware of:

These "supplements" have not been evaluated by the FDA. (So says the bottle.)
These "supplements" are NOT (excuse me) to be taken by anyone who is taking any sort of prescription drug. (So says the bottle.)
Listed ingredients include SENNA and GREEN TEA. So much for being a wonder supplement!

If your curiosity is overwhelming, I suggest you use a disposable credit card for internet purchases, or else, one you wouldn't mind cancelling if you had to.

Call your Billing Disputes credit card line often, and be very nice to your best friend in the Billing Disputes department. They can help you... especially if you are able to tell them that you called to cancel your Berry supplement and Bowel Cleanser on a date before the stuff was shipped.

They have extensive experience already with these merchants.

:-)

Thursday, August 20, 2009

Penny says: 10 Mistakes Authors Make

I've reposted Penny Sansevieri's Featured Article from her newsletter. Attribution is at the bottom of the page. All uses of the first person (or any other pronouns) are Penny's, not Rowena Cherry's.


10 Mistakes Authors Make That Can Cost Them a Fortune (and How to Avoid Them)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

When it comes to books, promotion, and book production I know that it can sometimes feel like a minefield of choices. And while I can't address each of these in minutia, there are a number of areas that are keenly tied to a book's success (or lack thereof). Here are ten for you to consider:

1) Not understanding the importance of a book cover
I always find it interesting that an author will sometimes spend years writing their book and then leave the cover design to someone who either isn't a designer, or doesn't have a working knowledge of book design or the publishing industry. Or, worse, they create a design without having done the proper market research. Consider these facts for a minute: shoppers in a bookstore spend an average of 8 seconds looking at the front cover of a book and 15 seconds looking at the back before deciding whether to buy it. Further, a survey of booksellers showed that 75% of them found the book cover to be the most important element of the book. Also, sales teams at book distribution often only take the book cover with them when they shop titles to stores. And finally, please don't attempt to design your own book cover. Much like cutting your own hair, this is never a good idea.

2) Trusting someone who has limited or no track record
When you hire a team, make sure you ask the service provider for their track record. Often I see an author who successfully marketed their single title now feel they have all the marketing knowledge they need to help you market yours. Unless you are in similar markets, I would avoid this at all costs. You want people who have worked in the industry and know the needs of the market beyond just one title. You also want someone who has some history. Ask for referrals, and success stories. I give references all the time to potential new clients, but when I am the one interviewing a new service provider I will ask for them but never call them. I mean who's going to give you a bad referral? I want to see that they have some names they can give me, then I'll go online and Google them to gain some insight into their history and online reputation.

3) Listening to people who aren't experts

When you ask someone's opinion about your book, direction, or topic, make sure they are either working in your industry or know your consumer. If, for example, you have written a young adult (YA) book, don't give it to your co-workers to read and get feedback (yes, I know some YA books have adult market crossover appeal, but this is different). If you've written a book for teens, then give it to teens to read. Same is true for self-help, diet, romance. Align yourself with your market. You want the book to be right for the reader, in the end that's all that matters.

4) Trusting Oprah to solve all your problems
Getting on Oprah is an article in and of itself, but let me say this: the quickest way to turn off a publicist is to use the "O" word. Why? Because anyone worth their salt knows how tough a road the Oprah pitch can be. Not just that, but sometimes authors will become so myopic and obsessed about this show that they lose sight of other, maybe better opportunities. And trust me on another point: someone (friend, co-worker, family, spouse), somewhere will tell you, "You should go on Oprah," and while you might be 100% perfect Oprah material the only people who can determine if you should be on her show are her producers. Shoot for the stars, dream big, but be realistic about your campaign, otherwise you'll spend a lot of time and a lot of money chasing a potentially elusive target.

5) Planning for the short-term only
There's a real fallacy that exists in publishing and it's this: "instant bestseller." Anyone who has spent any amount of time in the industry knows there is no such thing as "instant," and certainly the words "overnight success" are generally not reserved for books. Book promotion should be viewed as a long runway. Meaning that you should plan for the long term. Don't spend all your marketing dollars in the first few months of a campaign. We find this especially true for self-published titles that need a little more TLC than their traditionally published counterparts. We offer campaigns that last 90-days, but that's not because we think 90 days is all it will take to make your book a success, it's because we find it's a reasonable time to get started, get a foothold and start your progress down the runway of success.

6) Not understanding timing

Timing is a funny issue. First, there's the timing that books follow to get reviewed, lead times as it were. Then there's production timing, and if you're lucky enough to get a distributor there's the time it will take for a distributor to get your book into the proper channels. A book launch should be planned carefully and then leave wiggle room for slipped dates and late deliveries (which will happen). I recommend that you sit down with someone who can help you strategize timing so you can plan appropriately for your book launch. A missed date is akin to a missed opportunity.

7) Hiring people who aren't in the book industry
Let's face it, even to those of us who have been in this industry for a while it still doesn't always make sense. So hiring someone who has no book or publishing experience isn't just a mistake, it could be a costly one. With some vendors like web designers you can get away with that. But someone who has only designed business cards can't, for example, design a book cover. Make sure you hire the right specialist for the right project. Also, you've likely spent years putting together this project, make sure you make choices based on what's right and not what's cheapest. If you shop right you can often find vendors who are perfect for your project and who fit your budget. There's an old saying that goes: You can find a good lawyer, and you can find a cheap lawyer, but it's hard or near impossible to find a good, cheap lawyer. The same applies in the book world.

8) Designing your own website
You should never cut your own hair or design your own site. Period. End of story. But ok, let me elaborate. Let's say you designed your own site and saved a few thousand dollars instead of paying a web designer. Now you're off promoting your book and suddenly you're getting a gazillion hits to your site. The problem is the site is not converting these visitors into sales. How much money did you lose by punting the web designer and doing it yourself? Hard to know. Scary, isn't it?

9) Becoming a media diva
Let's face it, you need the media more than they need you. I know. Ouch. But it's the unfortunate truth. So here's the thing: be grateful. Thank the interviewer, send a follow-up thank you note after the interview. Don't expect the interviewer to read your book and don't get upset if they get some facts wrong. Just gently, but professionally correct them in such a way that they don't look bad or stupid. Never ask for an interview to be done over. Most media people don't have the time. I mention this because it actually happened to a producer friend of mine who did an interview with a guy and he decided he didn't like it and wanted a second shot. Not gonna happen. The thing is, until you get a dressing room with specially designed purple M&M's, don't even think about becoming a diva. The best thing you can do is create relationships. Show up on time, show up prepared, and always, always, always be grateful.

10) Hiring the best and then not trusting their advice.
Here's the thing that's always confused me. You hire me, then don't listen to my advice. And it's not just me, I hear this all the time from other industry professionals. Look, it's not an ego thing, it really isn't. It's just this: if you're paying good money to your vendors, asking them for advice and then not taking it, you might have a disconnect. Perhaps a breakdown in communication, maybe you don't trust the person you hired. If you don't trust them, then you should part ways and find someone you have some chemistry with. Otherwise what's the point? Build your team with people you enjoy working with and respect. Then when they try and guide you or save you some money, take the time to listen.




Reprint permission
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~
You are welcome to reprint any items from "The Book Marketing Expert Newsletter." However, please credit us as a source with the following paragraph:

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

Contact Information
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
email: penny@amarketingexpert.com
web: http://www.amarketingexpert.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Saturday, August 15, 2009

Mating Net, the soundtrack

Last Thursday, I drove 40 miles each way to a video recording studio and read every word --all 15,000 of them-- of Mating Net in front of a camera.

If you would like to hear me read this somewhat risque short story to you, please check whether or not these links work.

Part One:
http://lsc.audioacrobat.com/download/5469a230-094f-0354-5d6b-db5b4e884715.mp3

Part Two:
http://lsc.audioacrobat.com/download/e07f641f-cbd7-d71e-db0d-63a1c3d2bd2e.mp3


Mating Net is a prequel for my god-Princes of Tigron series (Forced Mate, Insufficient Mating Material, and Knight's Fork).

Set 70 years before the flurry of marriages and murders described in this trilogy, Mating Net shows how the ambitious young Princess Helispeta split a royal family and started a war.

Mating Net can be purchased as an e-book at http://www.newconceptspublishing.com/matingnet.htm


By the way, please vote for Insufficient Mating Material's cover art, title, and blurb here: Award-5-Stars

Thursday, August 13, 2009

Making The Most Of A Podcast Radio Show

On the Published Authors group on Goodreads.com, I just spend a good half hour addressing some skeptical remarks about talk radio. If only three people read my remarks there, it will not have been good use of my time.

I'm an occasional, but regular, host on Passionate Internet Voices Radio.

PIVTR has only been going for three years, and it is not a full time station. It does not do business commercials, and it is heard all over the world where ever people have computers... from grandmothers on tiny British islands (a friend of my mother's heard my show without even knowing I was a talk show host, and emailed me) to truckers crossing continents to publishers and... who knows, TV scouts, as well as the colleges and universities you mention.

We support three charities by sending them the hosts' theoretical royalties from mp3 downloads (which cost around $2.60 last time I asked).

A royalty on $2.60 isn't much, but yesterday I forwarded a check for $25.00 to the Capuchin Soup Kitchen in Detroit.

Hey! If only Howard Stern and Rush Limbaugh would donate their entire host's proceeds for their shows to the hungry and the homeless, and help former incarcerees who've served their debt to society to learn a useful skill (baking bread or organic gardening).

A good show can turn into sales. It's not guaranteed, of course. For a start, the interviewee has to be prepared, has to be absolutely fascinating as an authority on some subject, has to speak clearly (on a land line), has to entertain, and has to be likeable.

Above all else, be likeable. The hard sell doesn't work. Authors who unintentionally project a sense of entitlement don't do so well. Listeners aren't going to buy a book just because someone has written one and mumbles a title and a url repeatedly on the radio.


Also, an interview on a show is not the end in and of itself. Authors need to understand that. Before the interview, it is a (flimsy) news item... something to post as news to all your sites and groups and to Tweet and Smak, and post on all your Updates. But, you really need to have a decent hook: an elevator pitch to make people want to tune in.

You also ought to have a Google Alert. You can Tweet that. Afterwards, you can blog about your experience, especially mentioning what you did wrong because people love to read about pratfalls. You can purchase the mp3 from Lillian, and post it on your MySpace page etc etc (I don't need to tell you!) and everywhere that allows you to upload a podcast.

It's not the show that will sell books. It's what you do on the show and with the show. Unless, of course, Oprah was listening.

On my next show, Crazy Tuesday, September 1st, I shall be interviewing USA Today best selling author Jade Lee, and international best selling author Susan Kearney. We'll be talking about Dragons.

:-)

How To Get Yahoo to Remove Pirated Files

Yahoo, allegedly, ultimately owns AltaVista and Alltheweb!

Here is a fascinating page of helpful advice put out by SEO Logic

http://www.seologic.com/faq/dmca-notifications.php

Best wishes,
Rowena Cherry

Thursday, July 16, 2009

In case you were wondering...

I'm in the Channel Islands, experiencing life at 35mph or less, as long as one is not cloud gazing. The jet stream has shifted to right over the English Channel, flattening the surf, drastically changing the shapes of the clouds.

Last evening, I went to an open air production of the Mowgli stories, in a castle courtyard. Unfortunately, "break a leg" took on a whole new meaning when one of the members of the cast made too quick an exit down too steep a flight of improvised steps and twisted her ankle so badly that the show could not go on, and the ambulance had to be called.

Sunday, July 05, 2009

http://anotherealm.com/prededitors/

Help Defend P&E
Unfortunately, there are those who do not like P&E or its editor because we give out information that they would prefer remain hidden from writers. Usually, they slink away, but not this time. P&E is being sued and we are asking for donations to mount a legal defense in court. Please click on the link below and give if you can to help protect P&E so it can continue to defend writers as it has for the past eleven years.

Thank you.

Other sites are welcome to copy the code for our donation button and place it on their pages with an appeal on behalf of P&E.

Monday, June 29, 2009

What summer means to me


My favorite thing to do in the summer is go back home to the tiny island of Guernsey in the British Channel islands. It's quite a trek to get there from Detroit, involving either three (or four) changes of planes, or two planes and one change of airport, and leaving Guernsey is even more complicated.

Guernsey can be fog-bound even in the height of summer. You never know when planning a trip whether you'll be trapped on the island, diverted to the boat, or what.

The sounds of my summers are a concerto of distant foghorns; the shushing of the sea on pebbles at high tide, the buzz of someone somewhere mowing a pocket handkerchief sized lawn, or trimming a hedge, the cackle of seagulls on the roof (where my mother tosses fish and meat scraps for recycling via gull digestion), and the drone of honeybees and flies in the honeysuckle that covers my mother's pergola. (Which hides the compost heap, which hides a den for the hedgehog.)



As for the sights, there's the ever changing sea, which redistributes beach sand around the scoured and weathered groynes on the local beach, creating and eradicating deep shore pools in which one could catch wrist-watch sized baby sole and halibut in ones hands. There are the rocks... I love the rocks... of pink "Cobo" granite, and the distinctive blue-grey granite from which many local homes are built. The sunsets aren't spectacular--the air is too clean--but the light quality can be breathtaking.



They claim that "the sun lingers longer" in Guernsey, and perhaps it does. The pace of life is much slower. The island speed limit is 35 mph, and one wouldn't have to be a Lance Armstrong to break the speed limit on a pushbike. Not on the steep Vauxquiedor in the parish of St. Andrews ("Valley that is of gold", by my translation) or on the Dos D' L'Ane. Most street names are in Guernseyaise, which is similar to French, but not French.

When an island is only nine miles long and six wide (and triangular) it never takes very long to get anywhere. No roads are straight. There are legends that the route a road should take was determined by the meanderings of a pig or donkey. It makes no less sense than Punxsutawney Phil (and his descendants) giving us a long range weather forecast.

Although the roads meander, and some are so narrow that if two cars meet, one has to back into a field, and others are designated "Ruette Tranquile" which means that cows and pedestrians have the right of way, if you keep going, eventually you will come to the coast road.

If you look up, apart from seagulls, and con trails in the sky, you might see strange ledges on the chimneys. They are seats for passing witches who might be sore from sitting too long astride a broom.

In fact--if I can say so without offending anyone--apart from the large hairy feet, Guernsey is very much like the Hobbits' idyll in the Shires in Lord Of The Rings. With internet cafes... in one of the biggest supermarkets.

We have an excellent library, the Guille Alles (it has internet, too) which is well stocked with John Grisham, Agatha Christie and Georgette Heyer novels, also Asimov and Heinlein, and when I am at home, I indulge in a positive orgy of re-reading my old favorites.



I've also been known to take a garden spade down to the beach, all the better to construct dragons and castles in the sand.... And if I do one this year, I'll be sure to take a photograph.

Thursday, June 25, 2009

Space Snark™
A blog by Rowena Cherry: Twenty-Five Ways to Buzz A Book

Space Snark™ <br> A blog by Rowena Cherry: Twenty-Five Ways to Buzz A Book

Penny's Featured Article - 20 Simple Ways to Drive Massive Traffic to Your Web Site

Do you lose emails? I do. That's one reason I love blogspot, because I can share stuff I really want to remember here, and I can always find it!

The same applies to my notes on Facebook.com, which I also love.

I've just received a new issue of Penny Sansevieri's (free) marketing newsletter... Sign up to get your own at Author Marketing Expert.com

Featured Article - 20 Simple Ways to Drive Massive Traffic to Your Web Site
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated. Here are a few simple tips (twenty in fact) that you can easily implement to get tons of traffic to your site right now!

1) Write articles: believe it or not this is an incredible tool for driving traffic. Writing good, well-written, relevant articles can net you quite a bit of activity to your web site. Don't forget to add your URL in your byline. Articles should be 500 to 2,000 words in length. You can send articles to sites like: articlecity.com, goarticles.com, submityourarticles.com and ezinearticles.com.



Interjection by Rowena
You can also find great articles on Promotion and Marketing at http://1stTurningPoint.com

Back to Penny:

2) Social bookmark *everything* - and I do mean everything, you can bookmark each page of your site and each blog entry you post. While this might seem tedious it's worth it. You'll see a strong increase in traffic if you social bookmark each page on your site and each of your blog entries.

3) List yourself in the best directories - you'll have to pay for this but since most people don't do this (since everyone's looking for a freebie) you could really enhance your traffic by getting a listing: http://dir.yahoo.com, www.business.org, botw.org.

4) Get yourself listed at: DMOZ.org - it's not easy to get listed there but worth the effort.

5) Review: if you can review hot new products or books within your market, head on over to Amazon.com and start positioning yourself as an expert. In order to do this effectively you'll want to create an Amazon profile and make sure and sign each review with a reference to your URL (your web site). You can also go to epionions.com and revoo.com to review products as well.

6) Offer a freebie on Craig's List: you'll be amazed at how much traffic you get from a single Craig's List ad. They key here is to send people to a page on your site and make sure they have to sign up for something (like your email newsletter) before they can grab their freebie. That way you're not just getting traffic, you're also building your list.

7) Create a "recommended by" list on your Del.icio.us page - you can do this by logging on and creating an account at del.icio.us and then tagging articles, blogs and other content you think is important to your readership. Then offer this page as a resource site. You can add a link to this page in your email signature line or on your web site.

8) And speaking of your email signature line - do you have one? If you don't, create one. Believe it or not people do follow these links. You'll be amazed how many folks read email signature lines. I have one and change it several times a year depending on what we're doing or promoting or what books I have coming out.

9) Lend a helping hand: you can be an answer person at Yahoo Answers, http://answers.yahoo.com/ - you don't have to spend hours on there but maybe a few minutes a week. Make sure and include a link back to your site by your answers.

10) Set up a social networking site using Facebook.com, Linkedin.com, or Squidoo. It's free and easy to do, just don't forget the all-important link back to your site!

11) Make sure your blog has an RSS feed so if you capture a reader you don't lose them if they forget to bookmark your site or blog

12) Join relevant groups at Yahoo groups, http://groups.yahoo.com/. You'll find everything from groups on growing your small business, writing books, finding your passion, even underwater basket weaving. I dare you to find one that isn't right for what you're promoting. When you do find the right group, join and participate as you can!

13) Podcasting is another great way to drive traffic. Start a podcast by going to AudioAcrobat, http://bookmkr.audioacrobat.com/ - yes, this is our affiliate link. There are other programs you can use, but I love AudioAcrobat. You can record the podcast over the phone quickly and easily and then hit the "send" button on your computer once it's recorded and the system will syndicate it to 27 podcast directories including iTunes. It's a great way to let people know about you and your web site!

14) Start a blog and then once you do, start commenting on other people's blogs, linking to them from your site or adding them to your blogroll.

15) Inbound links: don't squander your time (or a perfectly good link) on smaller low-traffic sites. Instead spend your time going after high traffic, high quality sites. Good sites should have a PR (page ranking) of 4-6 depending on the market. You can find out what a site's page ranking is by downloading the Google toolbar which comes with a PR feature built in.

16) Start an email newsletter: while it may not seem like a newsletter that you email can drive traffic to your site you'd be surprised at the effectiveness of this type of promotion. If your newsletter (like your articles) is interesting and relevant to your audience you'll find that it has a huge pass-through factor. Meaning that it is passed from one email subscriber to another. Also, if you have an email newsletter you should never, ever go to a single event without your handy signup sheet. Yes, you can even use offline events to drive traffic to your web site.

17) And speaking of offline efforts: if you're ever quoted in a magazine or other publication, make sure and mention your URL as it's appropriate to the topic. Don't be too pushy about this but do not forget to tell folks you have a web site that may be a great resource for the topic of your interview.

18) If you have products to sell why not get a store on eBay? This site gets a tremendous amount of traffic and on your sales page you're allowed to list your URL. Another great way to get an inbound link and a way for people to find you.

19) Load a video on YouTube and 57 other video sites - if you don't have a video or don't know how to create one contact us and we'll refer you to our fabulous book video people!

20) While this isn't a tip per se it's still important. If you're going to go through all the trouble of getting traffic to your site, make sure your site is converting this traffic into something. Get folks to sign up for something, your newsletter, the RSS feed on your blog. Whatever it is, getting their email address will help you remarket to them when the time is right. Studies show that visitors landing on a site often don't buy the first time. That's ok! You want to get them into your marketing funnel so you can market to them again and again - not in a way that's obtrusive, offensive or downright annoying but in a way that is helping them with their own mission. An example of this might be an email newsletter. A helpful, informative newsletter is a fantastic funnel. A blog is another great way to keep people in your marketing loop without bombarding them with "please buy my stuff" email messages. Also, make sure you know what your traffic numbers are before you launch into any Internet marketing campaign. By traffic numbers I mean how many people are visiting your site. You want to know this so you can gauge a before and after view of your marketing efforts.



Penny's Reprint permission
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~
You are welcome to reprint any items from "The Book Marketing Expert Newsletter." However, please credit us as a source with the following paragraph:

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

Monday, June 22, 2009

Penny Sansevieri explains Anchor Text

As you know, I receive Penny Sansevieri's Author Marketing newsletter, and there's usually something I'm passionately interested in.


Featured Article - Savvy SEO: What is Anchor Text and Why it Matters
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If you ask any Search Engine Marketing Expert they will tell you the importance of anchor text. So what is this exactly? It's the hyperlinked text that you click on to follow a link. Most people overlook this text, using words like "click here" or other nebulous terms. If used correctly, anchor text can really help with your site ranking. It's not that difficult to implement really, you just need to understand a few basic concepts.

First, anchor text should be descriptive. It should describe the link you're sending people to using keywords that reflect the page you're recommending.

Second, if you know the high traffic keywords for your market you can use those as well to describe the link (but only if the keywords relate to the page you're sending visitors to).

Third, knowing where to use anchor text is almost as important as the text itself. All external links should be anchor text, but often web designers forget internal links (i.e. links leading to pages within your site) although they are equally as important. Your home page is also critical for anchor text links. If you have a blog (and you should) make sure that any article, web site or blog you reference has anchor text in the hyperlink.

Creating these hyperlinks is easy, especially if you're using them in a blog. Most blog software has some very simple one-click anchor text creation widgets.

So take some time and go through your site, make sure that anything you have hyperlinked is anchor text. Stay away from nebulous terms like "click here" or "follow this link" because you won't get picked up by search engines that way. Make sure the text is focused and specific. How long can anchor text be? It doesn't have to be long, but if need be, it can be multiple words. Keep in mind that as long as the words are relevant to your topic, the anchor text verbiage is all that matters.


More Social Networking Sites
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If you're ready to collaborate with some local businesses in your community, you'll love biznik.com. You can also find local events here related to your market. Their tag line is: business networking that doesn't suck. You gotta love that!
Fastpitchnetworking.com lets you create a profile, blog and listing for your products. They also have some opportunities to participate in virtual trade shows.

Marzar.com: another neat little networking site that lets you connect with other business owners and promote your product and services.


Reprint permission
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~
You are welcome to reprint any items from "The Book Marketing Expert Newsletter." However, please credit us as a source with the following paragraph:

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

Thank you, Penny!

Rowena Cherry

Tuesday, June 16, 2009

President Obama, this is my health care plan

Disclaimer
I am a totally ignorant housewife with experience of the British NHS, the British BUPA system of private supplementary health insurance, the German Health care system (limited) and the American system.

So... this is the way I think it ought to be.

1. Private Pay. Walk-In clinics.

If anyone wants to see a doctor in the walk-in system for cuts, scrapes, colds, flu, bronchitis, drug testing, rashes, broken toes/fingers, flu shots, prescription refills, (the sort of things that the uninsured take to the Emergency Room, and everyone else "walks in" and claims on their insurance, which cannot possibly be efficient in terms of paperwork time in relation to face-time with the doctor)

Flat rate of $10 for up to 10 minutes. (Or whatever AMA deems reasonable, given the following... Obviously I think general practitioners ought to earn a great deal more than $60 an hour. Perhaps tax CREDITS could be an answer.)
Cash payment before being seen (on the spot).
Sign medical waiver, so there is no insurance/malpractice issue.
No insurance forms to be filled out, or claims to file. No exceptions. Just like walk in flu shots.


This will save doctors a lot of paperwork.
This will put the onus on patients to turn up at the clinics with all their own records and a list of their symptoms.


2.
Health Care Spending Account. Would that be VEBA for everyman?
Everyone (even children) may set up a tax-free, personal, individual Health Care Spending account, on the same principal as a college account. Possibly, the state could match savings for the lowest income individuals. The dollars would "roll over" and never be lost (unless spent.)

Employers could "buy out" existing health care, by tranferring cash into their employees' Health Care Spending Accounts.

This would be a private pay system. Those who keep themselves in good health would not be subsidizing those who have unhealthy lifestyles.


3.
Private Insurance. (Like the British BUPA)
Individuals could opt to buy private, annual, term insurance for operations and other expensive procedures. This would be for patients who did not wish to wait for hip replacements, and other elective procedures, or who wished to have annual physicals at "resort" hospitals such as the Mayo Clinic instead of in their local physicans' offices with "participating providers".

It could work like car insurance, with cash back for people who do not make claims, and reduced premiums for those with clean health records. Premiums (at the Health Care Account owner's sole discretion) could be paid out of the Health Care Savings Account.


4.
State System.
Everyone is covered (for everything requiring a referral from the $10 walk-in clinic and upwards). Everyone waits their turn. Only prescriptions that are necessary for pain, life preservation, functioning of tests, etc would be provided. (No self-esteem drugs, no birth control, no viagra, no fertility drugs.)

Catastrophic care would be covered, but there would be NO ability to sue for medical mistakes where the care was free.

On the other hand, there would be an ombudsman, and doctors who made horrendous mistakes could suffer penalties (but the penalties would not enrich lawyers.)

Saturday, June 13, 2009

Life With An Allergic Kid

There are many things I regret having done in my life, and two of them involve my behavior as a new mother.

I will always wonder what might have been different if I had not taken the hospital's Baby-Massage therapists advice, and had not used nut oils to massage my infant, and also what might have happened if I had not eaten peanut butter while I was breast-feeding.

If I knew then what I know now, I would not have given my toddler Honey-Nut Cheerios, either!

Before I was a mother, it seemed to me that one of the worst things in the world (as far as parenting went) would be to have to read every word of all that tiny print on the side of every package in the supermarket. Every time.

Well, that is what I have to do. I'm grateful that the information is there. I could wish it wasn't often printed in black on brown, or otherwise hard to read... and reading the tiny print does not get easier with age.

What is "Annetto" and... is "Amaretto" nut-based, or isn't it? And do these fancy words have to look so similar?

And, it would be really nice if the cereal manufacturers would make up their minds which of three possible oils they are going to use, and stick with it... because we're allergic to coconut and sesame. (As well as English walnuts, Black Walnuts, pecans, peanuts, hazelnuts, pine nuts... all nuts... and several more seeds. Also clams.)

How many kids in American schools either cannot eat the muffins and cookies, cakes and crackers, icecreams and other treats that their friends' moms bring in for every conceivable celebration, or take their lives in their hands and do eat the goodies?

It's really cruel.

A few times, a teacher or well-meaning mom will tell the allergic kid who is standing off to one side, looking sad, "Why don't you eat?"

"I'm allergic."

"There's nothing in here to hurt you. Go ahead."

"No. I can't."

Maybe someone decides to turn over the Mrs Fields box --more to prove the stubborn child wrong-- and right there in the tiny print is the proof that there really is a dangerous ingredient. So, what happens?

Mom is called. The allergic child is sent home. The allergic child misses the remains of another school day. It sucks! It truly sucks.

There is one manufacturer in all America (Bless you Arnold/Brownberry!!!!) who makes delicious, healthy wheat bread that my child can eat in safety. I still read the labels in silent dread that one day, they will change their recipe, or share the production line with a nutty bread product.

I worry what on earth we would ever do if there were a disaster of some kind, and we were forcibly evacuated to some area where we would have no control over what was available to eat and no one knew what the ingredients were.

I suspect that decision makers don't care. Our prescription coverage refused to pay for Zyrtec to help allergic children live a slightly more normal life years before it cut Viagra.

Because schools don't offer cool places to keep sack lunches (and some would like to encourage children to pay extra for school lunches) my child has eaten an apple and either a mayo and ketchup sandwich, or a cheese and mayo sandwich every schoolday for the past six years. (I've offered her yoghurts, cheeses, grapes, bananas... but they don't travel well, apparently.)

Last week, full of hope, we went to be retested. It's been five gruelling years of total abstinence from all vegetable oils except olive oil, from all baked goods except Ritz crackers and "Goldfish" and Doritos (but in every case... eat one, wait two hours, if nothing happens, eat a few more...wait... and if all is clear, enjoy the rest of the package.)

Many children grow out of allergies. Usually not peanuts.

By the way, many oriental recipes use peanut products as glue. There's peanut in samosas, and in spicy (fabulous) fried chicken slivers. We found out about peanuts because there was undeclared peanut sauce in a chicken and tortellini dish. You'd think chicken/tortellini would be safe!

Some chefs like to use peanut butter as binding in their home made hamburgers. Peanut oil makes gourmet fried potatoes/chips....

Hotels --especially in California-- specialize in muffins and "continental" breads. Room service will swear up and down that there are no nuts in the muffins, but break them open and you'll see nuts (if you are lucky!). You can't even trust cheesecake. I've known chefs put almonds in the crust.

Testing is horrible.

The child sits on the doctor's couch, and bares her back. The nurse swabs her back to clean it. Then, using a black Sharpie, she writes numerals up and down the back. Each number is the numerical code for a potential allergen.

There's the Control, the Histamine, and maybe eighteen or more.

Next, the nurse jabs with a hollow stick about half the size of a cocktail sausage stick and injects a tiny amount of the allergen into the back by the appropriate number. Twenty sticks.

Now, we wait for fifteen minutes, as the itching gets worse and worse in all the spots that a reaction takes place. There's the red flare. There are blisters.

At the end of fifteen minutes the nurse measures the dimensions of the blisters. Some blisters are the size of a York mint. Then, she measures the flares, which can be the size of a business card!

After that, the numbers are cleaned off the skin, antihistamine creams are applied, Zyrtec is taken by mouth, and gradually the itching and burning and stinging pass.

Two days later, there is still a tiny welt where the peanut allergy blister was. Meanwhile, there are also blood tests. Some things are worth double checking, some things cannot be checked with a skin test.

There are some cookies that I can make from scratch. It looks like I'm going to be doing a lot more cooking and reading of fine print, because my kid hasn't grown out of anything.

I wanted her to talk about what it's like to be allergic, only to discover that talking publicly about it is too hard for her. She yearns to be normal. Because of her allergies, people around her make her feel like a freak.

Take care, Moms!

Wednesday, June 10, 2009

Friday Night Reflections: Great summer read - Insufficient Mating Material by Rowena Cherry

Friday Night Reflections: Great summer read - Insufficient Mating Material by Rowena Cherry

Never Mind The Excerpt... let's talk about group sex

http://www.joynash.blogspot.com/

Today, an excerpt of mine from Insufficient Mating Material is the guest blog on Joy Nash's blog. I believe that one commenter will win a prize (and it is probably my book.)

So! I'm not going to blog about a blog that's kindly flogging a book of mine. However, I took the opportunity to ask a question in the Comments section of Joy's blog and I shall be equally happy to receive answers here or there.

When the genre is shy of erotica, and the label is "Romance" who likes sex with multiple partners, as long as everyone is consenting and their judgment is not impaired?

What makes scenes like this ring true? And if they do ring true, do readers assume that the author is writing from personal experience? (And is this a concern?)

Best wishes... and apologies for recent silence. I've had pneumonia

Rowena

Saturday, May 30, 2009

Emily Bryan's STROKE OF GENIUS CONTEST

STROKE OF GENIUS CONTEST

Want to see your name on the acknowledgment page of Emily Bryan's next book? Here's your chance! Emily is giving her readers a chance to name an important secondary character in her upcoming STROKE OF GENIUS. The winner will receive signed copies of Emily Bryan's entire backlist (including A CHRISTMAS BALL anthology, due out Sept 29th). PLUS you'll be mentioned on the acknowledgment page of STROKE OF GENIUS. The contest begins June 1st and entries close July 1st. For more information, visit
www.emilybryan.com.

Thursday, May 21, 2009

Guest Blog: On Space Pirates, by David Lee Summers



Greetings! My name is David Lee Summers and I want to start off by thanking Rowena Cherry for this opportunity to talk a little bit about space pirates and, in particular, how I created my space pirate characters and the world they inhabit.

To give you some background, I am the author of five novels. The first of my novels is The Pirates of Sufiro, which starts off as the story of a band of space pirates that are marooned on a distant world they name Sufiro. Over the course of the novel, the pirates who were stranded have to battle corporate pirates who try to take over the planet. Thus the book explores the idea of "piracy" from multiple angles. I have recently explored my space pirate characters even more in stories appearing in the anthologies Space Pirates and Space Sirens published by Flying Pen Press. Another of my novels, Vampires of the Scarlet Order, is a supernatural thriller, but it features a cameo by the real life pirate, Grace O'Malley.

The phrase "space pirates" conjures up images of marauding bands cruising the galaxy in space ships. Perhaps the blaster-wielding captain has a robot parrot on his shoulder and some kind of high-tech eye-patch with a heads-up display. Movies and television have invoked this image numerous times and I think such pirates can be a lot of fun, even though they're often extremely campy.

Look a little harder at the idea of space pirates, though, and an interesting picture emerges. To summarize the United Nations definition of piracy, it is a criminal act of violence, detention or depredation committed by the crew or passengers of a ship or aircraft directed against another ship or aircraft – or directed against a ship, aircraft, persons or property outside the jurisdiction of a country. Apply that idea to any vessel that is either in space or operating on a distant world, and you open up tremendous story potential.

My own love of pirates started at an early age. I grew up in Southern California and was lucky enough to visit Disneyland a few times as a kid. One of my favorite rides from the time I was about six years old was The Pirates of the Caribbean. I was also a Star Trek fan from a very young age. Though a bit too young to remember the original series when it first ran, I was exactly the right age to watch Star Trek: The Animated Series when it ran on Saturday mornings. One of those episodes was "The Pirates of Orion" written by Howard Weinstein. I already was a fan of pirates and I just fell in love with the idea of pirates in space.

In the years after that, though, most depictions of space pirates that I came across grew painful. I saw far too many actors with robot parrots on their shoulders hamming it up for the camera. As I mentioned earlier, they could be fun to watch, but they did get old. I probably would never have even tried to write a story about space pirates if I hadn't come across the Bio of a Space Tyrant novels by Piers Anthony. In the first novel, Anthony introduced space pirates that were colorful and fun, but at the same time very dangerous. These were the kinds of space pirates I was looking for.

In 1988, I set out to write my first story of space piracy for a writing workshop in Socorro, New Mexico. I wanted to create pirates that were larger than life, fun, but yet a bit dangerous, much like the good space pirates I had encountered before. That's when Ellison Firebrandt and the crew of the Legacy who appear in The Pirates of Sufiro, Space Pirates and Space Sirens were born.

As I worked to create my pirates, I spent time in the library reading historical accounts, trying to get some idea for the motivations of historical pirates and how they operated. As I read, I found the stories of Henry Avery, Bartholomew Roberts, William Kidd, Anne Bonny and Mary Read particularly captivating.

Now, I believe it's important that a writer create a world where it's believable that space pirates exist. That said, if we postulate a universe where humans are colonizing other planets in the galaxy it's reasonable to expect that pirates will exist. In my "day" job I operate telescopes at Kitt Peak National Observatory. It's actually hard to imagine a star empire or galactic alliance with so much money that they could patrol every possible planetary system imaginable. Likewise, it's hard to imagine a future where everyone is so well off that someone won't be motivated to try to take what someone else has. Just recently, we had the incident of Somali pirates taking an American ship not far from American warships. Even with only a small boat and a few guns, they created a very difficult situation for this country. The galaxy is a much bigger place.

In my universe, Earth recognizes that it simply cannot patrol much of its territory at all with warships of any sort. It becomes much more practical for humans to issue Letters of Marque to pirate crews and allow them to harass ships from competing systems and colony worlds.

My pirate captain, Ellison Firebrandt, comes from a poor family. His father was a miner in the asteroid belt and it looked like Ellison's fate would either be to follow in his father's footsteps or go into some other hard labor for the rest of his life. As with the pirates of old, life aboard a pirate ship seemed to offer more freedom and opportunity for young Firebrandt than a life wasting away as a miner or a laborer for one of the giant corporations of Earth. Because Firebrandt is the protagonist of the stories in which he appears, I felt it necessary to give him a moral compass. He is loyal to Earth because the government provided his Letter of Marque. He kills and robs, but he does so with the intention of aiding Earth.

In the story "For a Job Well Done", which appears in the anthology Space Pirates, Firebrandt tries to fence stolen items through a gang that secretly pulls the strings on one of Earth's colony worlds. The gang maintains control through the torture of the planet's populace. In the process of discovering this, Firebrandt meets a woman named Suki Mori and a romance is born. Though Firebrandt is, himself, a criminal, his moral compass can't abide the self-serving interests of the gang he encounters and he feels compelled to stop them. Even though the story is science fiction, it was heavily influenced by contemporary headlines.

In the follow-up story entitled "Hijacking the Legacy" that appears in the anthology Space Sirens, Suki Mori discovers the cold hard reality that her new-found "friends" really are bloodthirsty pirates. She tries to escape but throws herself and the pirate crew right into the hands of a military captain that doesn't recognize Firebrandt's Letter of Marque. This puts Suki into a crisis of conscience. She recognizes that the crew of the Legacy is composed of criminals, but she also realizes that they're the ones who saved her from an even worse criminal gang. Can she simply let the pirates be killed?

Historically, not all pirates were clear-cut villains. They often came to piracy through a series of circumstances and choices. Often times there were no good choices for these people. Sometimes it was live as a slave or live as a pirate. Sometimes being a pirate seemed less horrible than being a crewman for a ship of the "legitimate" military. In creating my space pirates, I worked to create a universe that presented my characters with many of those kinds of difficult choices from history. I worked to create characters with enough of a moral compass that those choices were interesting ones to explore. Hopefully the stories are an exciting, fun ride as well!

If you would care to learn more about my novels and the anthologies where my stories appear, please visit davidleesummers.com and click on the links for "Books and Audio Books" and "Short Stories and Poems."


Friday, May 15, 2009

Twenty-Five Ways to Buzz A Book

My grandmother used to say, "If you've nothing nice to say, don't say anything..." Switch "nice" for "helpful" and you have my current philosophy.

However, I've recently been invited to become a contributing member of the blog "1st Turning Point", which got me thinking about what I have to offer (or pay forward), and I took a look at my 25 Things promo list which is probably still on my website in the Useful Stuff dropdown menu.

Well. I took a look and was astonished how important Amazon seemed three years ago. Now... I think my old list is out of date. So here's my new 25 point "To Do" list.

All authors for the purpose of this article will be considered female. (No sexism intended).

#1. Help the search engines find her. Why? Even if you know where to find your friend, her blog, and her books, “hits” help. The more visitors the search engine spiders find, the more priority the author's website gets. So: Google her. Ask Jeeves about her. Dogpile her. A9 search her. Use Alexa. Try a Yahoo search. Blog search. Search on Technorati. Even better, set up a Google Alert for her name, also common misspellings of her name, and for her book titles.

#2. Having “Searched” or been "Alerted", Visit… her website; blogs; author pages. If you may comment, do so. Everyone who takes the time to blog or post content is grateful when visitors comment. Human nature leads more people to read a post that has received a lot of comments.

#3 Follow. Favorite. Share. Google's Blogger, Twitter, Facebook "Pages", Squidoo lenses, You Tube videos and more allow you to become a follower or a fan. Do so. Connect wherever you can. It's good for both of you, because follower/fan photos show up.

#4 Click to read (and rate) any reviews she has written, or Lists she has set up. These days, anyone can make an EssentiaList on Barnes and Noble.com, a Listmania on Amazon.com, a Top Ten list on Chapters.Indigo.ca, also Listopia on GoodReads.com/ If you like her reviews or lists, click Helpful.

#5. If you see a good review of a book you've enjoyed—on any bookselling site that allows customers and visitors to comment on reviews-- click Helpful if it truly is a helpful review. Votes help both the reviewer and the author.

#6. Tag her books wherever you can. Amazon isn't the only place (Amazon isn't even one site… there's Amazon.ca, Amazon.uk, Amazon.de etc etc) Many book selling sites encourage readers to tag.

What is a tag? It's a search term that a reader might be using to find a type of book she likes, when she is looking for a new author. Some tags might be "Romance", "Fantasy", "Mystery", "Shapeshifter", "Georgian Romance", "Humor" or "Space Opera".

#7. When you are on an admired author's Amazon book page, click on links to:
Put it on your wish list, it’s extra, free advertising for the book. Tell a friend. Scroll down the book page to Tag this product. Or make a search suggestion).

#8. Join in the Customer/Reader discussions on her book page, or on the forums. Ask a question. Start a discussion. Hundreds of eyeballs scan the discussions on Barnes and Noble bookclubs. The search engines pick up on the discussions. The longer a discussion keeps going, the better the PR buzz for your friend. This does not just apply to Amazon and B&N. Discussion anywhere is "buzz".

#9. Review her book… Most people know that a customer can write a review on Amazon.com. There's a purchase requirement with Amazon (and I think with Barnes and Noble, too). However, many sites don't require a reader to have bought a book from them in order to post a review: GoodReads.com, Shelfari.com, LibraryThing.com, E-Bay, Powells, FlipKart, We-Read (on Facebook), NexTag etc etc.

#10. Smak her. Have you ever noticed the "Add This" or "Share" or "Recommend" widgets on online pages and on You Tube? If you think your author friend's blog, or news about her is interesting, syndicate the news to Digg It, Reddit, Technorati, Stumble Upon, Furl and as many of the other 40 or so sites as you have time and energy for. It's self promo when she does it. It's news when someone else does it.

Smak is SmakNews.com. News for women, posted by women.

#11. If the author has a reminder on a public calendar (Amazon has one, other sites have the function, too) for a booksigning near you, click on Remind Me Too. Booksignings are nerve-racking. Support is always appreciated, even if you don’t buy a book.

#12. If she lists an "Event", which one can on Facebook, GoodReads, and too many other places to mention, be sure to RSVP with a kind comment about the book.

#13. Make her a top friend on MySpace, Bebo etc, Give her book cover image as a "gift" on Facebook, with her permission, make her cover into a widget or tile it as a background, or keep it on the top page of your Shelfari/GoodReads/MyB&N display of what you are reading.

#14. If you have a MySpace page or Bebo.com, or Twitters, or Clasmates.com, or facebook.com, or theyack.com (and if you don’t, but really want to help, get one… it’s free) invite your author friends to be your friends there. Write a bulletin about your friend or her book. Add a comment on their profile page’s comments section. Your comment is their opportunity to say something about their book without the appearance of soliciting. Review their book on your MySpace blog. Or on You Tube!

#15. If her publisher has a forum, join it and ask her questions. For instance, Dorchester Publishing (home of Leisure and LoveSpell authors) has http://forums.dorchesterpub.com/

Again, your comment will be seen by hundreds, if not thousands, and it will give your friend a reason to post something interesting and quotable about her book without seeming to be self-promoting.

#16. If you have a blog or website, (and you should always secure your own domain name before you become famous yourself) publicize your friend’s upcoming signings/author talks/workshops on your blog. Mention her website URL. Link to your author friend’s website or blog on yours. Put her book as a 'must read' on your own site, or in your own newsletter. Have a list of links to authors you like, and blogs you enjoy.

#17. If you belong to readers’ group sites, or book chat sites, or special interest sites, post what you are reading. Plugs never hurt. These are also picked up on RSS feeds and the search engines.

#18. Join your favorite author’s yahoo group, let her know where you’ve seen her book in stores, or where you’ve seen discussions of her book, or reviews of her book.

#19. Drop in on her online chats to say how you enjoyed her book. Supportive friends at chats are cool because chats can be chaotic, and typing answers takes time.

#20. Tweet on Twitter about how much you are enjoying the book. Retweet or reply to any comments you see that promote the book, or the author.

#21. Offer to take a bunch of her bookmarks to conventions, or conferences, and make sure they are put in goodie bags, or on promo tables. Or simply visit her table at a convention, and sign up for her newsletter, or pick up her bookmark and tell someone else how good the book is. Offer to slip her bookmarks into your own correspondence when you pay bills, taxes, etc.

#22. Instead of quoting Goethe in your sig file, try quoting a line from your friend’s blurb in the week of her launch.

#23. Ask for her book in your local library. If they don't have it, maybe they will order a copy. If the library won't do that, ask if they would enter the book in their system if the author were to donate a copy to them. Once a book is in one library's system, it gets into the database for other libraries.

#24. If you see your favorite author’s books in a supermarket or bookstore: face her books (if there is room), turn one so the cover shows. Tell store personnel how much you like that book, or that the author is local. If you don’t see her books, especially when they ought to be there, ask about them.

#25. If you are connected on LinkedIn.com and your author friend is listed as "Author" or "Freelance Writer" or similar, consider "recommending her" on the strength of her writing. Recommendations on LinkedIn are intended to be for professional purposes.


Bonus Tip:
If you are an author buy colleagues' autographed books from them at booksignings to use in your own giveaways instead of always giving away your own books.



Rowena Cherry

Monday, May 04, 2009

May: Month of Magic, Sex, and Secrets

On the first Tuesday of most months, I host an internet talk show where we "blog aloud" about matters close to the hearts of Romance authors whom I like.

Tomorrow, May 5th, from 10 am Eastern Time until 12 noon, I shall be joined by Joy Nash and Kellyann Zuzulo

Since it's May, which is the month of Magic, Sex, and Secrets, we'll talk about the upside and downside of being a magical being, such as an immortal or a witch or a djinn living among ordinary people... or among exotic royalty. We'll discuss magical parts... of the world. Also getting around.

Hope you'll join us.

Rowena Cherry

Margaritas (Spoof of Pharma adverts)

I don't know where this came from, but I enjoyed it too much not to share.

IMPORTANT HEALTH ADVICE FOR WOMEN

Do you have feelings of inadequacy? Do you suffer from shyness? Do you sometimes wish you were more assertive?

If you answered yes to any of these questions, ask your doctor or pharmacist about Margaritas.

Margaritas are the safe, natural way to feel better and more confident about yourself and your actions.

Margaritas can help ease you out of your shyness and let you tell the world that you're ready and willing to do just about anything.

You will notice the benefits of Margaritas almost immediately and with a regimen of regular doses you can overcome any obstacles that prevent you from living the life you want to live.

Shyness and awkwardness will be a thing of the past and you will discover many talents you never knew you had. Stop hiding and start living, with Margaritas.

Margaritas may not be right for everyone. Women who are pregnant or nursing should not use Margaritas. However, women who wouldn't mind nursing or becoming pregnant are encouraged to try it.

Side effects may include:

- Dizziness, nausea, vomiting, incarceration
- Loss of motor control
- Loss of clothing
- Loss of money
- Loss of virginity
- Table dancing
- Headache
- Dehydration
- Dry mouth
- A desire to sing Karaoke

WARNING:
The consumption of Margaritas may make you think you are whispering when you are not.

The consumption of Margaritas may cause you to think you can sing and logically converse with members of the opposite sex without spitting.

The consumption of Margaritas may cause you to tell your friends over and over again that you love them


Normal, sober programming will resume shortly.

Friday, May 01, 2009

Product Placement and the future of Romance

When I was writing Insufficient Mating Material, I spent a lot of time (relatively speaking) hanging out on the FFandP loop. I've very fond memories of that time, because a lot of my friends were there, and we didn't mind discussing Brazilian wax jobs, threading (which is a middle eastern method, like tweezering with string), also personal hygiene concerns when in stranded type situations.

Insufficient Mating Material is probably the most useful book I've written... but that's another story.

Gosh! If this economy gets much worse, maybe we'll all want to save money by washing in lakes and streams, using leaves for toilet paper, and chewing pine twigs to clean our teeth.

LOL!!!

So... now I'm thinking of a wrinkly romance. I'm also thinking about product placement, because with piracy the way it is, I think one day we writers will want corporate sponsors!

Therefore, I'd love to brainstorm about skin care products. What works? Why aren't there any for men? Why don't men care? Men do have the occasional chin implant, they do all sorts of things to make their penises look better (even at the expense of functionality) AND... interestingly... vice versa.

But, a lot of guys tell me that they just grow a beard to hide their age spots.

Do you know anyone (manly) who uses Just For Men hair colorant? Have you ever seen a guy prowling the wrinkle cream aisles and apparently interested in something to diminish the appearance of his crows' feet?

Just asking.

Love,
Rowena Cherry

Thursday, April 30, 2009

Exactly the help I need. Penny Sansevieri's newsletter

From time to time, when I've nothing useful to communicate, I treat Penny Sansevieri as an impromptu guest blogger, with her permission.

Mind you, I cannot fathom why everyone doesn't already subscribe to Penny's free marketing newsletter. Click the live links to sign up. Look at the index, so see what you are missing if you don't! (I'm not sharing Penny's entire newsletter).

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE BOOK MARKETING EXPERT NEWSLETTER!
A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
April 30, 2009 Issue #194
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
in this issue
-- Note From The Editor
-- Monetizing the Web
-- Is Anyone Listening? Eight Tips to Help you Market in the Age of New Media
-- Yankee Magazine
-- AME-University: Book Marketing, Publishing, and Internet Marketing classes
-- You've been Invited to the Social Media Party
-- Book Bits and Bites
-- The Duplicate Content Police are here!
-- Quick Tips for Media Success
-- Say Please, Say Thank you
-- Why You Should 'Share This'
-- Hear The Publishing Insiders
-- AME in the news
-- Why You Should Promote Your Book NOW
-- Join Penny at the Self Publishers Online Conference
-- Learn to Buzz Your Book!
-- Twitter Tip - TwiTip Graphics
-- Twitter Tip - Nearby Tweets
-- Reader Tip!
-- WHO ARE WE
-- ------------------------------------------------------------
Penny C. Sansevieri, Editor penny@amarketingexpert.com


By the way,
Follow Penny on Twitter: http://twitter.com/Bookgal.

While you are about it,
Follow Rowena on Twitter http://twitter.com/rowenacherry

Penny writes:

Monetizing the Web
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
With all of the "stuff" out there online it's tough to know what will actually bring in the customers and the dollars, but here's a tip that's sure to work. First off, get your company/book/self a social networking page - either on Facebook or Squidoo, but I'd stick with Facebook and in a minute you'll see why. Next, make sure that your web site has a sign up on the home page for either a newsletter or mailing list.
Make sure you have an ethical bribe (a give away to get consumers to leave you their email addy so you can grow your list). Then, open a Twitter account. Your Twitter account should be used to share information, helpful tips, insider scoop and also link to sites, blogs, or audio online that would be helpful to your consumer. Become a filter, *the* place your consumer goes for everything on your topic or area of expertise. Once you open your Twitter account go to Socialtoo.com and get an account there, Socialtoo.com will allow you to set up a welcome message whenever someone "follows" you on Twitter.

Your welcome message should offer your freebie (ethical bribe) and redirect people to your site. This way, you'll get sign ups for your newsletter or mailing list. Now, to your Facebook page: You can and should add your Twitter account to your Facebook status updates (you can't do this through Squidoo or MySpace). That way you can share your tips with your Facebook fans, which will help you grow your fan base there too. Make sure you link your company's blog to Facebook and Twitter (you can do this through Twitterfeed) so that everything is recycled into these two services. By using both of these Web 2.0 properties and focusing your efforts heavily there, you can pull in customers to your site and business. Don't fragment yourself by getting a bunch of social networking sites. You need to spend time with these and if you can expand on just one site, it will serve you much better than having 30 sites you rarely touch.

If time is a constraint (and when isn't it?) you can use a site called Tweetlater to plan your tweets for the week, meaning that you log-on Monday and drop info into this system, it will then Twitter for you all week so you don't have to worry about it.

By keeping a circular "funnel" going you bring customers in at two of the biggest points of the web right now. These are huge properties online and when used effectively, can really help monetize the Internet for you. Remember though, be helpful first, sell later. The best metric for online selling is 95% helpful, and 5% sales. Believe it or not, this pays off big in the end.

When I did this we quadrupled our newsletter sign-ups and doubled the inquiries into our business.


Great advice. I'm no expert, and I haven't tried Tweet Later, but as a bumbling Twitter user, I find myself becoming annoyed by RT or ReTweets. If they weren't prominently marked as ReTweets, I wouldn't know the difference. But they are. I don't know about anyone else, but I want a genuine conversation, so if I see several RTs from the same person, it's either like someone who goes round a cocktail party telling the same joke, over and over... or it's like spam.

I unfollow boring ReTweeters. (Not Penny, of course!!!!)
What about you?

OK. Penny deals with another great issue here. Back to Penny's take.

Is Anyone Listening? Eight Tips to Help you Market in the Age of New Media
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In the past month or so I've had numerous conversations with authors that I either met at conferences or am coaching asking me why nothing they're doing is working. Have you ever felt like that? If you have, you aren't alone. There seems to be an epidemic of "black hole marketing" going around. What's black hole marketing? Simple. It's when you feel like all your marketing efforts are going down a black hole and vanishing into the ether.
So it seems like just when you got a handle on the old rules of media, the rules keep changing. It's true. The digital age has brought with it a tsunami of information. Let's face it, with so much data, news, and emails coming at us most of us feel like we're trying to drink from a water hose. I've seen a lot of change in the ten (plus) years we've been marketing books but nothing like what's transpired in the last 18 months. The old marketing rule of 7 is now 70 and your 15 minutes of fame has shrunk to 15 seconds. Do you remember the shootings in upstate New York where 14 people were killed? How much time did the media spend on it, do you even remember any of the details? See what I mean? Fifteen seconds. We flit through stories like we zip through email. Delete, delete, delete, archive, and on and on.

Why is this? Well first off, there are so many ways to make news these days. You can be on Twitter and start a rampage on some topic and suddenly Katie Couric is reporting on you on the evening news. You can write something on a blog that gets everyone's attention. So many new ways to drive media mean that the media window is shrinking. All you have to do is run a search on Twitter using #teaparty or #amazonfail and see what I mean. Rapid and furious conversation around both of these topics, all of them generating a buzz in less than an hour of posting.

With all of these increased ways to get our news, it also means that the marketing "Rule of 7" is now around 70. An old marketing adage suggested that it takes 7 exposures to your book, message, or product to hook a new consumer. Now, with all of the things that we consume on a daily basis, the rule is considerably larger. Is it 70 exactly? I don't know. But it's certainly well beyond the seven exposures.

1) Relationships: these days it's all about relationships. Sure, marketing has always been built on relationships but it's more important than ever especially when it comes to bloggers. The blogging community continues to be looked down upon; believe it or not, they are considered by many to be second-rate journalists when in fact, their blogs are sometimes more popular than your local paper.

2) Never Swap Horses Mid-race: when things don't go well it's tempting to switch ideas, tracks, or angles. If you're not sure that you're doing everything right then hire someone (even on an hourly basis) who can come in and offer some objective feedback. If you've done that and you're still not seeing results don't change horses just to get ahead. This will only set you back and put you in a space of starting from scratch, because when you switch horses mid-race, that's exactly what you're doing.

3) Do a lot of the right thing: when we talk about the rule of 70, you know that means you need to do more of what you're already doing. So focus in on 3-4 key areas and saturate those. Get on Twitter, start blogging, do whatever you have to in a concentrated, focused fashion.

4) Pay to play, it's here: more and more TV stations are turning to a paid format, meaning that if you have enough cash, you can get on the air. I'm not kidding. This is a frightening turn of events, but it's reality. When I was in the Phoenix area I found out that many of the shows there are already doing this. Phoenix is considered a Top 10 market so if you're not in a big market it may not have hit you, but likely it will and probably before the end of this year. Why is this important? Because if you're ever asked to spend some dough on a show, you'll know why. Also, that's what makes the Internet so great: it's free. If you're ready to have your own TV show, why not turn to YouTube? You'll get a much farther reach!

5) Real voices: be real or be gone. Save the sales talk and jargon for your ad copy and be real when you're blogging, pitching yourself or on an interview. The world is gravitating to real, genuine voices. You won't impress anyone but mom with your $5 words.

6) Everyone is a journalist: as we saw with the Amazon mess, everyone is a journalist. If you have a blog that you're dedicated to and that's getting traffic and ranking, you could report on something that others pick up and, in some cases, you could end up being on the evening news. The reins of the media have now been dispersed to anyone who has access to Twitter and a blog. Why is this important? Because when you get yourself out there never assume that just because whomever you're pitching or has featured you isn't tied to the Wall Street Journal that they don't bear significant weight in their market. Get to know your community, respect them, pitch to them, and treat them no differently than if you were pitching major media.

7) Sources don't matter: when a story first breaks on a site like Twitter, sources are often misquoted and inaccurate. This is just the nature of instant news, it takes a while to catch up. What's the point? The point is if you can be a source and jump on a story that's being discussed online, you can get coverage.

8) Get your story out there quickly: remember that 15 seconds of fame? It's very true and very much why you need to get out there quickly. In fact with all the news coming at us, I've seen stories dissipate in an afternoon. If you have an angle, don't wait till it's "perfect" - get it out as soon as possible.

9) Don't spread yourself too thin: if you're thinking back to point #3 and going "Wow, I guess I need to get a few more social networking sites," hold that thought. When I talk about doing more I don't mean getting more, I mean doing more with what you already have. Don't fragment yourself. Focus is so key now, especially with so much stuff coming at us at one time. Stay crisp, focused, and on message, and don't just grab onto everything because it feels like you're "doing something."

10) Focus, focus, focus: I mentioned this in point #9 but it bears repeating. Keep your message focused and on point. It's ok to have a lot of angles, but keep them sharp and clear. People (and especially the media) have much less time than they ever did, if you can't capture their attention quickly you'll lose them, possibly forever.

The new media is changing on an almost daily basis. Today's lone blogger could be tomorrow's Huffington Post and tomorrow's local print newspaper could be turned into an online subscription format (as many papers have). It's not harder to get media; in fact, with so many stories and so many ways to get your news, the choices can seem endless. That's why aside from abiding by some of the new rules I've outlined here, you want to have a plan as well. Planning your strategy and then realizing that a few core areas of focus are key to success can help turn a so-so campaign into a wow-'em program.



Reprint permission
Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

Contact Information
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
email: penny@amarketingexpert.com
web: http://www.amarketingexpert.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Monday, April 27, 2009

Who Do You Want In Your Cockpit?

This is a piece of activism on behalf of a friend, Susan Grant, who is not only a fabulous author, all round super person, but is also a former military pilot, and has flown Jumbo Jets for as long as I've known her.

Here's Susan's explanation of the issue:

Friends, travelers--even if you're a non-pilot or non-airline this is a good time for YOU to decide who you'd like to see in the cockpits of your flights in the near future. Do you want the experience of military trained or airline trained experts, or some kid who chose between goat herding and airline flying (kid...take the goat herding!) from some third world nation that pays their pilots with grain and rice? You don't see this happening? The pilots of United, Aer Lingus, Continental and most other large U.S. airlines do. This goes beyond union propaganda and labor issues. It goes beyond party lines. It goes into the category of AVIATION SAFETY. This takes two minutes. Seriously. Please do it. Click on the active banner in the middle of the message and follow along. Then, tell YOUR friends. Forward to as many people as you can. ....




Here is the message Susan forwarded


On April 7, 2009, the DOT granted tentative approval to United Airline’s Antitrust Immunity filing to include Continental under the Star Alliance network of carriers. This has been a full-on press by United Management and it promises great peril for us and this once great airline. Success would give Management the option to outsource even more pilot jobs and on a much greater scale. The reality of Tilton's management team to operate the “virtual” airline is a mind numbing reality. The Aer Lingus agreement is but the tiniest precursor to what may be in store for us.


(us = pilots)

A “Call to Action” alert has been issued by the MEC Legislative Committee for all pilots to contact their elected officials via the link below and / or by phone. Using the link, all of your elected officials will automatically be identified based on the entry of your address. It is possible that the antitrust immunity could be cancelled or at least modified to help us preserve our jobs and this airline. Please take action today.


This link was provided:

http://capwiz.com/pilots/issues/alert/?alertid=13198791&PROCESS=Take+Action

When I clicked the link, I was routed (this is all terribly clever) to my own Senators and Representatives and a form letter template popped up for me to use.

Since I am not a pilot, I modified the first line to inform Representative Peters, Senator Stabenow and Senator Levin that I am a frequent flyer on various American airlines.

In case the "capwiz" link doesn't work for you, here's what I wrote via the ALPA mail system.

Dear [recipient name was automatically inserted here],

As frequent traveller on United Airlines and other airlines, I am writing to express my concern over the lack of protections for labor in the Department of Transportation's tentative approval of Continental Airlines' and United Airlines' joint application for Anti-Trust Immunity (ATI), granted on April 7, 2009. Neither the application, nor the tentative approval granted it by the Department of Transportation, fully explains the ATI relationship between United and Continental in those markets that are not currently "Open Skies." There is no reference to labor in those documents and, in its present form, that relationship likely will cost American jobs if this ATI is approved without modification.

The application states that "…Continental, in conjunction with United and other Star Alliance ATI Carriers, will pursue integrational efficiencies on a global basis in order to reduce costs …" in both Latin America and in the Asia/Pacific region. Many of the countries in these regions currently do not have open skies agreements with the United States, and approval in this form has the clear potential of disadvantaging the American workers of each labor group at each airline. Neither carrier fully explains what cost savings they envision. If this ATI application is approved without protections for labor, both carriers will then have the potential to whipsaw their respective employee groups against each other.


The managements of United Airlines and Continental Airlines are on a fast track for approval of their application. It is our view, however, that enough questions have been raised that this application should be given a full and public hearing. The new Administration needs to fully view, with input from labor, the ramifications of such an approval.

I am not opposed to ATI as long as there are adequate protections for labor; I simply ask that all come to the table to find that solution. This issue is about protecting American jobs. We have had eight years of a dismantling of our industry. The Obama Administration, the Department of Transportation and the Congress must ask the question "Why does this Anti-Trust Immunity need to be on such a fast track?" Congressman Jim Oberstar, Chair of the Transportation and Infrastructure Committee,
believes this to be an issue important enough to move cautiously. We are only asking for a level playing field.

Please use all resources to include language in this Anti-Trust Immunity filing that clearly protects American jobs. Otherwise, I urge you not to approve the United-Continental ATI filing until all issues concerning American workers and American jobs have been properly resolved.

Sincerely,
Rowena Cherry


Feel free to repost or forward or share.

Friday, April 17, 2009

Clicking "scrotum" is a bad idea

Excuse me?

In case anyone is feeling contrary, let me be clear. You cannot, as far as I know, click "scrotum" on my blog, or in anything I've written, and get anywhere. I do not post pictures of such things* and I don't post links to strange places.

However, some joker has posted excerpts of my blog... it might be some kind of Haiku, but I think not... and the "scrotum" is hooked to Linux. As far as I know, LINUX is respectable, but this "linux" site might be dangerous. Anyway, from a quick search of Wikipedia, it seems to me that LINUX is supposed to be free, so why would you pay for it?

I'm not sure what I think of WORDPRESS for allegedly snagging random phrases from my blog and stringing them together to make me look inarticulate. At present, I simply wanted to warn my friends and well-wishers that clicking on "my" blue "scrotum" text link could be a bad idea.


* Unless you count the naked Cerne Giant on
http://www.rowenacherry.com/excerpts/excerpt_11.php and His Mightiness is a hill figure, so all you are going to see is a curved ditch.


What do you all think of this (below)?

romance books

Rowena Cherry remarks: Not Romance! What’s the most uncomfortable question

Afraid, to hand Jack Kilborn charitable: A horrifying on for the benefit. I lov.
Don and I. and SPACE SNARK”
Wendy Burt-Thomas (Query Letter guru)
Jumping on the shining stained scrotum controversy
є
February
(6)
One bathroom link up too away? Not. on TheAuthorsShow
Branding.

LibraryThing giveaway
Blazing Trailers
Press Releases and on for the benefit giveaways
Penny says..
Two Can Play..
Hero allsorts
є
January
(6)
Insufficient Mating Material finals in Most Humoro. chess
Transitions of Power, shotgun Royal Weddings, squeaky.

є
2008
(41)
є
December
(1)
Knight’s Fork
є
November
(8)
The Cost Of Magic
Editorial Ass: C[r]ash Flow (Or What Went Wrong in.
Knight’s Fork is a featured review
Emily Bryan, VEXING THE VISCOUNT
Knight’s Fork wins AmazonClicks.com Authors’ Choic.

This entry was posted on Thursday, April 16th, 2009 at 12:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Comments are closed.


Best wishes,
Rowena Cherry

Thursday, April 16, 2009

Not Romance! What's the most embarrassing question

What's the most important, embarrassing question you dared to ask?

On Facebook, Craig Conn's list of things he would not ask prompted a moment of candour from me.

Some questions may be embarrassing, but you really do need to ask. Your life or lifestyle might depend on it. I firmly believe that my mother got C-Difficile, and almost died, from a medical professional. Those white coats aren't necessarily as clean as they look.

Embarrassing questions I've asked to the surgeon: "Do you have AIDS?" (He was offended that I should think of asking)

To my husband's doctor's assistant, "Aren't you going to wash your hands before touching my husband?" Got three demonstrations of handwashing after that, which didn't help much because he wiped his nose on his fingers six times and his hands on his jeans (thigh, high up) three times.

To a former boyfriend: What are those white zits around your mouth? Have you been tested for herpes?

If you haven't asked anyone anything truly cringe-making, what do you wish you'd asked? What will you ask, next time?