Sunday, September 21, 2008

Countdown pre-empted, normal promo interrupted

Mark your calendars! On October 7th my guest on Crazy Tuesday will be author marketing expert Penny Sansevieri to share two hours' worth of promotional tips, ideas and analysis!

This week has been a blur. On Wednesday, Google Alerts alerted me to this superb review on Romance Junkies.

KNIGHT'S FORK is a page-turner from the very first one to the very last. I enjoyed it so much, after I reached the last page I started right from the beginning again. KNIGHT’S FORK has it all! If you only have time to read one book this season, I highly recommend you run out and grab a copy today.

~Kimberly Leslie

By the way:
Three other reviews have been posted on Amazon, and the book is in stock, as are Forced Mate and Insufficient Mating Material

I followed the "buy" link at the bottom of the Romance Junkies review out of curiosity, and discovered that Amazon has my book in stock, and was shipping orders. At the time, my own author copies hadn't even arrived!

What is a queen to do when the sperm donor of her dreams says no?

Carpe Scrotum. Seize Life by the Testicles! The Queen Consort of the Volnoth needs a sperm donor and only one green-eyed god has the right stuff. Little does she know that she has pinned all her hopes on the crown jewels of the fabled Royal Saurian Djinn. Not only is he the son of her greatest enemy, but he has taken a vow of chastity.

Knight's Fork continues the alien romance series of the god-Princes of Tigron, begun with Forced Mate. It takes up right after the grand downfall of my most heinous villain in Insufficient Mating Material, and this time the hero is 'Rhett.

'Rhett has incurred the resentment of his elder brothers/cousins for his more-virtuous-than-thou attitude, his spoilsport interference when they want irresponsible sex with unsuitable partners, and simply because he is his father's only son. They decide that he must be hiding a sordid secret, and they set out to find out who she is.

Thorough Tara Green's fiction promotions, I will be sharing 5 excerpts from Knight's Fork during the week of September 29th.

Best wishes,

Rowena Cherry

Tuesday, September 09, 2008

September 9th... R.O.I. Questions

R.O.I. is not a very loud spelling out of a French monarch's title. It's Return On Investment, and I'm starting to wonder about mine.

What exactly is the value of my time?
Would my time be better spent writing the next novel? Yes. Indubitably.

Now, thinking about my time, I wonder how impressive to the world it is when an author maintains an online calendar, and publishes when every radio appearance, blog, booksigning (scratch that), chat, and other "event" takes place.

I don't consider my participation in a chat to be much of an event. This is a good thing! Last night, I went to a writerspace chat, and spent virtually an hour almost all alone apart from one visitor looking for my good friend and admired colleague, Emily Bryan.

I wrote a lot, not being one to let the side down, in case anyone turned up expecting me to be there. Eventually, thanks to an email from my friend Jacquie Rogers, I discovered that I was on the right site but in the wrong chat room. That reminds me of a football game I saw recently where a bright,spanking new brick stadium with retractable roof had been built right beside the open, darkened, coliseum style stadium.

Whatever! The next first Monday after the first Tuesday next month, when the next writerspace chat for Leisure and Lovespell takes place, I won't be in the "Green Room" and my book (Knight's Fork) will be on bookstore shelves. So, if I had to make an embarrassing mistake, this was a good time to do it.

I blogged a bit on Sunday, followed some leads discovered a list of book sites I've never heard of before:

Bookhitch (I think books are sold there, but you can list your novels)
Book Roast
Stumbleupon has book groups now!
Book Obsessed
Book Crazy....

I spent a lot of Monday working on Bookmarks. You can develop them online on Vistaprint, all it takes is time. My first attempt came through with the backside of the bookmark upside down. I'm using them anyway. I don't think people read the backs!

So, I rectified that, and corrected a few over-compressed words... and added another lovely quote from a very generous reviewer (the SciFiGuy) and one from Brenna Lyons of The Lyons' Den.

Today, I hosted my monthly "Crazy Tuesday" radio show. It was about animals and a Pet Pictures contest.

Among the characters trotted out to meet me was Pretty Bottom, a proud porcupine; Christopher-the-Assassin, a cat; Nova the cowardly dog who once overcame his fear to chase a bear... which reminds me of the cartoon "Courage"; a parakeet named Jubilee who likes Bonnie Tyler and The Randy Rogers Band; Miz Fuzz the cat with her own boom box; Foutchie the foot fairy; an exotic bird that throws seeds; Socrates the wise --and wise-cracking mule who believes that sterility improves the masculine mind and ability to cogitate; a pet chicken of a Warrior Trainer; Guinevere the skunk; a terrifying cat who takes his toys to water but can't make them drink; some extremely smart ravens; and a deliriously happy guinea pig.


Rowena Cherry

Friday, September 05, 2008

Countdown... and a marketing expert

Obviously, I'm not a marketing expert! (But I know someone who is.)

Since I last blogged on August 26th, I continued to make as much as I could of the fact that Michelle's very good review of Knight's Fork won the LASR Book of the Week contest.

On the 28th, while chatting about my books on, I heard that my previous book, Insufficient Mating Material won the Romance category of the 2008 Hollywood Book Festival. Naturally, I tried to make a little hay with that windfall, and to see if the fact that some book lovers felt that Insufficient Mating Material merited more notice from Hollywood could be translated into actual attention.

We'll see.

I finally got my act together and decided what I wanted on my banner for Knight's Fork, in the way of colors and words, but was too late to get it done before the long weekend, and in time to be uploaded everywhere for my September advertisements which I'd booked in January.

The Labor Day weekend most inconveniently ate up the 30th and 31st of August, not to mention September 1st. Also, there was back to school "stuff" such as forms to fill in, doctors to visit, clothes and backpacks to buy.

I wish I'd planned ahead!

However, I did complete an interview as myself, sent out end-of-month RWA member news to the editors of the chapters I belong to, learned how to make bookmarks for free on Vistaprint (again, I ought to have done this months ago!) and visited the RWA website to see where my cover was up and my news or links posted.

On Wednesday I had a blogging date with TRS (the romance studio), my international giveaways came to an end, and I mailed ARCs of Knight's Fork to the winners... one in Australia, one in Denmark, one in the UK, and another in Canada.

That reminds me.... I need to post the winners of my Quotes Contest for August. I identified them several days ago. Yes! "Them" I'm holding drawings more often in August and September.

Yesterday I had an interview on Today's Author radio. I think I totally fluffed it. I was prepared for a structured Q&A for a very small audience, and found myself ad libbing (which I am bad at) on a site with so many bells and whistles that I was intimidated. If you can get on blogtalkradio... do!!!!

As if all that wasn't enough, yesterday Penny's latest newsletter came out.

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
September 4, 2008 Issue #177

If you are serious about promo, contact:
Penny C. Sansevieri, Editor

And please tell her Rowena Cherry sent you!

AME-University: Book Marketing, Publishing, and Internet Marketing classes
These free teleclasses from AME-University may be just the thing to get your book marketing savvy ramped up!
Media Training Magic
Thu, Sep 18, 4pm - 5pm
Are you ready for your close up? If you're not sure then this class is for you. Before you spend valuable marketing dollars to get yourself on radio and TV, you'll want to make sure you know what you're doing when it comes to media exposure. This class will teach you what you need to know about media training. BONUS: We'll also share with you the media mistakes you'll NEVER want to make!

How to join in:
To sign up or learn more about these classes send an email to

The AME website has a complete class listing for handy reference:

Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.
To see a price list or schedule a free consultation, send your e-mail to with the subject line "Author Services Info." You can also visit our Web site at

Reprint permission
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~
You are welcome to reprint any items from "The Book Marketing Expert Newsletter." However, please credit us as a source with the following paragraph:

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.


Contact Information

I hope this helps. This is a blog, not NASA, so please forgive my haphazhard countdown

Rowena Cherry