Friday, September 05, 2008

Countdown... and a marketing expert

Obviously, I'm not a marketing expert! (But I know someone who is.)

Since I last blogged on August 26th, I continued to make as much as I could of the fact that Michelle's very good review of Knight's Fork won the LASR Book of the Week contest.

On the 28th, while chatting about my books on, I heard that my previous book, Insufficient Mating Material won the Romance category of the 2008 Hollywood Book Festival. Naturally, I tried to make a little hay with that windfall, and to see if the fact that some book lovers felt that Insufficient Mating Material merited more notice from Hollywood could be translated into actual attention.

We'll see.

I finally got my act together and decided what I wanted on my banner for Knight's Fork, in the way of colors and words, but was too late to get it done before the long weekend, and in time to be uploaded everywhere for my September advertisements which I'd booked in January.

The Labor Day weekend most inconveniently ate up the 30th and 31st of August, not to mention September 1st. Also, there was back to school "stuff" such as forms to fill in, doctors to visit, clothes and backpacks to buy.

I wish I'd planned ahead!

However, I did complete an interview as myself, sent out end-of-month RWA member news to the editors of the chapters I belong to, learned how to make bookmarks for free on Vistaprint (again, I ought to have done this months ago!) and visited the RWA website to see where my cover was up and my news or links posted.

On Wednesday I had a blogging date with TRS (the romance studio), my international giveaways came to an end, and I mailed ARCs of Knight's Fork to the winners... one in Australia, one in Denmark, one in the UK, and another in Canada.

That reminds me.... I need to post the winners of my Quotes Contest for August. I identified them several days ago. Yes! "Them" I'm holding drawings more often in August and September.

Yesterday I had an interview on Today's Author radio. I think I totally fluffed it. I was prepared for a structured Q&A for a very small audience, and found myself ad libbing (which I am bad at) on a site with so many bells and whistles that I was intimidated. If you can get on blogtalkradio... do!!!!

As if all that wasn't enough, yesterday Penny's latest newsletter came out.

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
September 4, 2008 Issue #177

If you are serious about promo, contact:
Penny C. Sansevieri, Editor

And please tell her Rowena Cherry sent you!

AME-University: Book Marketing, Publishing, and Internet Marketing classes
These free teleclasses from AME-University may be just the thing to get your book marketing savvy ramped up!
Media Training Magic
Thu, Sep 18, 4pm - 5pm
Are you ready for your close up? If you're not sure then this class is for you. Before you spend valuable marketing dollars to get yourself on radio and TV, you'll want to make sure you know what you're doing when it comes to media exposure. This class will teach you what you need to know about media training. BONUS: We'll also share with you the media mistakes you'll NEVER want to make!

How to join in:
To sign up or learn more about these classes send an email to

The AME website has a complete class listing for handy reference:

Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.
To see a price list or schedule a free consultation, send your e-mail to with the subject line "Author Services Info." You can also visit our Web site at

Reprint permission
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~
You are welcome to reprint any items from "The Book Marketing Expert Newsletter." However, please credit us as a source with the following paragraph:

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.


Contact Information

I hope this helps. This is a blog, not NASA, so please forgive my haphazhard countdown

Rowena Cherry


Penny said...

Hey Rowena, you ROCK! Thanks for the feature - Penny :)

Bookmarketing Noob said...

Wow, it looks like you have a pretty good grasp on marketing your book. I've got to get more progressive and plan out a strategy. Thanks for the resources.